Using keywords to promote your photography

This week, I’ve been learning more about using keywords on my website to spread the word about my photography. I’ve discovered that there’s a bit more to it than I first expected, and there are lots of subtle ways to weave in the right blend of keywords to make your photography site SEO friendly. The first thing you need to do is figure out what people are searching to find your site in the first place. If you use Google Analytics or anything similar, check out the keywords people have been searching to find your site. Once you have this, you can think about putting them, and their variations, onto your pages. It’s not about ‘keyword stuffing’ though. If you have a new set of photos – for example, black and white family portraits – you should obviously use these terms on the page featuring these pictures. However, you can’t use it every other line or Google will recognise it as spammy. Instead, you should mention your chosen keyword just a few times on a page – ideally near the top and near the bottom of the text and a couple of times in between. You should also think about the other terms people might use to find that page. For example, ‘black and white photoshoot’, ‘monochrome photography’ or even ‘photographer in London’ or wherever you’re based. If you wanted to find your work on the internet, what are the terms you would most associate with what you do? Keywords are the way to guide people to your photography. There are a lot of photographers who want to promote their work online, so you need to make sure you stand the best chance of being noticed by using the right language to get yourself seen online. If you want to see an example of how I've used keywords on my site, click here to see how it's done.